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Performance Analytics:
Learn and React™
Measure interactive
marketing performance
The ability for marketers to accurately measure the results of online
marketing initiatives remains one of the primary benefits of interactive
marketing. In order to take full advantage of this ability to track and
monitor consumer activity, online transactions, customer registrations
or any other variable, BAM Strategy developed its proprietary Learn &
React ™ Performance Analytics platform.
Optimize campaigns in ‘real time’
Designed exclusively for the use of BAM Strategy and its clients, this
"post-click" tracking technology allows us to measure all aspects and
types of Internet marketing initiatives. Learn and React™ provides us
with the information necessary to make highly educated decisions about
critical elements of our clients' online initiatives and how to improve
campaign results during the actual campaign, this ‘real time’
optimization capability leads to a greater return on investment for our
clients.
Below are some findings from a recent online contest that was tracked
using our Learn & React ™ system.
Findings:
-
Refer-A-Friend component of online contest increased sign-ups by over
48%.
-
HTML emails performed twice as well as text-based, in terms of
conversion
rate (6.81% vs. 3.42%).
-
Mention of an Incentive (Prize) resulted in better conversion rates
(9.69%
vs. 3.66%).
Results:
By analyzing contest data in real time, we were able to improve the
conversion rate from the first mailing to the fourth by 611%, exceeding
overall campaign objectives.
To find out more please
contact us.
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